Brand Sense Sensory Secrets Behind the Stuff We Buy

ISBN-10: 1439172013
ISBN-13: 9781439172018
Edition: N/A
List price: $22.00 Buy it from $3.94
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Book details

List price: $22.00
Publisher: Free Press
Publication date: 2/2/2010
Binding: Paperback
Pages: 192
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.594
Language: English

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page). Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world. He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the world. In addition to his academic research and teaching, Professor Schultz maintains an active schedule of training and consulting with organizations interested in developing and implementing principles of social marketing. He has worked on projects for a variety of organizations, including the Environmental Protection Agency, National Institute of General Medical Science, National Institute of Justice, Keep America Beautiful, California Integrated Waste Management Board, and Opower. His work has been featured in Business Week, the NY Times, BBC International, National Public Radio, Time Magazine, and numerous other media outlets.Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Chicago. Kellogg was voted the �Best Business School� for six years in Business Week�s survey of United States business schools. It is also rated as the �Best Business School for the Teaching of Marketing.� Professor Kotler has significantly contributed to Kellogg�s success through his many years of research and teaching there.He received his master�s degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.Professor Kotler is the author of Marketing Management, the most widely adopted marketing book in MBA programs; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; High Visibility; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; Museum Strategy and Marketing; Standing Room Only; The Marketing of Nations, and Kotler on Marketing. He has published over 100 articles in leading journals, several of which have received best-article awards.He has been Chairman of the College of Marketing of the Institute of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, Director of the MAC Group, former member of the Yankelovich Advisory Board, and member of the Copernicus Advisory Board. He has been a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation.

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