Why Smart People Make Big Money Mistakes and How to Correct Them Lessons from the Life-Changing Science of Behavioral Economics

ISBN-10: 1439163367

ISBN-13: 9781439163368

Edition: 2009

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Book details

List price: $18.99
Copyright year: 2009
Publisher: Simon & Schuster, Incorporated
Publication date: 1/12/2010
Binding: Paperback
Pages: 288
Size: 5.25" wide x 6.50" long x 1.00" tall
Weight: 0.770
Language: English

Danny Peary is a sports and pop culture historian who has published twenty books. His movie, television, music, and sports articles and interviews have appeared in such publications as FilmInk, Movieline, Satellite Direct, OnDirect TV, TV Guide, TV Guide-Canada, Cosmopolitan, The New York Times, The Daily News, The Boston Globe, Sports Collectors Digest, The Soho News, The Philadelphia Bulletin, Films in Focus, Films and Filming, Slant, L.A. Panorama, Memories and Dreams, The East Hampton Independent, and Country Weekly. He is the New York correspondent for the Australian magazine FilmInk and a contributing editor for brink.comnbsp; He lives in New York City and Sag Harbor, New York.Gary Belsky is editor in chief of ESPN The Magazine, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. From 1994 through 1998, Belsky was a regular commentator on CNN's Your Money and a frequent contributor to Good Morning America, CBS This Morning, Crossfire and Oprah; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joining ESPN he was a writer at Money magazine and a reporter for Crain's New York Business and the St. Louis Business Journal. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York City's largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company.

Thomas Gilovich is Professor of Psychology and Co-Director of the Center for Behavioral Economics and Decision Research at Cornell University. He has taught social psychology for 30 years and is the recipient of the Russell Distinguished Teaching Award at Cornell. His research focuses on how people evaluate the evidence of their everyday experience to make judgments, form beliefs, and decide on courses of action. He is a member of the American Academy of Arts and Sciences and a fellow of the American Psychological Society, the American Psychological Association, the Society for Personality and Social Psychology, the Society of Experimental Social Psychology, and the Committee for Skeptical Inquiry.

Introduction: Why Smart People Make Big Money Mistakes
An introduction to the life-changing science of behavioral economics
Not All Dollars Are Created Equal
How "mental accounting" can help you save, or cost you money.
When Six of One Isn't Half A Dozen of the Other
How "loss aversion" and the "sunk cost fallacy" lead you to throw good money after bad.
The Devil That You Know
How the "status quo bias" and the "endowment effect" make financial choices difficult.
Number Numbness
"Money illusion, " "bigness bias, " and other ways that ignorance about math and probabilities can hurt you.
Dropping Anchor
Why "anchoring" and the "confirmation bias" lead you to make important money decisions based on unimportant information.
The Ego Trap
"Overconfidence" and the price of thinking that you know more than you do.
Herd It Through The Grapevine
"Information cascades" and the danger of relying too much on the financial moves of others.
Emotional Baggage
The role of emotions in decision making: What don't know about how we feel.
Conclusion: Now What?
Principles to ponder and steps to take.
Postscript: Psychic Income
Acknowledgments
Index
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