Taco USA How Mexican Food Conquered America

ISBN-10: 1439148627
ISBN-13: 9781439148624
Edition: N/A
Authors: Gustavo Arellano
List price: $18.99 Buy it from $10.18
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Description: The nationally syndicated columnist and bestselling author of¡Ask a Mexican!presents a fascinating and tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine’s tremendous  More...

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Book details

List price: $18.99
Publisher: Scribner
Publication date: 4/16/2013
Binding: Paperback
Pages: 320
Size: 6.00" wide x 8.25" long x 0.75" tall
Weight: 0.836
Language: English

The nationally syndicated columnist and bestselling author of¡Ask a Mexican!presents a fascinating and tasty trip through the history and culture of Mexican food in this country, uncovering great stories and charting the cuisine’s tremendous popularity in el Norte.When salsa overtook ketchup as this country’s favorite condiment in the 1990s, America’s century-long love affair with Mexican food reached yet another milestone. In seemingly every decade since the 1880s, America has tried new food trends from south of the border—chili, tamales, tacos, enchiladas, tequila, bacon-wrapped hot dogs, and so many more—loved them, and demanded the next great thing. As a result, Mexican food dominates American palates to the tune of billions of dollars in sales per year, from canned refried beans to frozen margaritas and ballpark nachos. It’s a little-known history, one that’s crept up on this country like your Mexican neighbors—and left us better for it.A combination of history, cultural criticism, and personal anecdotes,Taco USAaddresses the all-important questions: What exactly constitutes “Mexican” food in the United States? How did it get here? What’s “authentic” and what’s “Taco Bell,” and does it matter? What’s so cosmic about a burrito? And why do Americans love Mexican food so darn much? Tacos, alas, sold separately.

Nicole "Snooki" Polizzi is a reality television star who broke into the spotlight on MTV's reality show Jersey Shore in December 2009. Her popularity on Jersey Shore helped make it one of the highest rated series in MTV history, with more than 5.7 million viewers tuning in for the finale.Gustavo Arellano's �Ask a Mexican! column has a circulation of more than two million in thirty-eight markets (and counting). He has received the President's Award from the Los Angeles Press Club, an Impact Award from the National Hispanic Media Coalition, and a 2008 Latino Spirit Award from the California State legislature. Arellano has appeared on the Today show, Nightline, NPR's Talk of the Nation, and The Colbert Report. For more information, visit AskAMexican.net.

Introduction: What's So Cosmic About a Burrito?
You Mean Mexico Gave the World More Than Just Tacos?
Whatever Happened to the Chili Queens and Tamale Kings?
How Did the Taco Become Popular Before Mexicans Flooded the United States?
Who Were the Enchilada Millionaires, and How Did They Change Mexican Food?
How Did Americans Become Experts at Writing Cookbooks on Mexican Food?
Whatever Happened to Southwestern Cuisine?
Is Tex-Mex Food Doomed?
What Took the Burrito So Long to Become Popular?
When Did Mexicans Start Making Food for Mexicans?
How Did Mexican Food Get into Our Supermarkets?
Is the Tortilla God's Favored Method of Communication?
How Did Salsa Become America's Top-Selling Condiment?
Tequila? Tequila!
What Are the Five Greatest Mexican Meals in the United States?
Conclusion: What Happens After the Burrito Has Gone Cosmic?
Postscript: Special "�Ask a Mexican!" Question: How and why did the image of a sleeping Mexican under a saguaro cactus become such a popular mascot for Mexican restaurants?
Notes
Acknowledgments
Index

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