Managerial Economics Applications, Strategy and Tactics

Name: Managerial Economics Applications, Strategy and Tactics
Price: 39.3 USD
Availability: InStock
ISBN: 9781439079232

ISBN-10: 1439079234

ISBN-13: 9781439079232

Edition: 12th 2011

Authors: James R. McGuigan, R. Charles Moyer, Frederick H. deB Harris

List price: $343.95

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Book details

List price: $343.95
Edition: 12th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 8/3/2010
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 10.50" long x 1.50" tall
Weight: 3.344
Language: English




Introduction



Introduction and Goals of the Firm



Fundamental Economic Concepts. 2A


Differential Calculus Techniques in Management



Demand and Forecasting



Demand Analysis



Estimating Demand. 4A


Problems in Applying the Linear Regression Model



Business and Economic Forecasting



Managing in the Global Economy



Production and Cost



Production Economics. 7A


Maximization of Production Output Subject to a Cost Constraint



Cost Analysis. 8A


Long-Run Costs with a Cobb-Douglas Production Function



Applications of Cost Theory



Pricing and Output Decisions: Strategy and Tactics



Prices, Output, & Strategy: Pure and Monopolistic Competition



Price and Output Determination: Monopoly and Dominant Firms



Price and Output Determination: Oligopoly



Game-Theoretic Rivalry: Best-Practice Tactics. 13A


Entry Deterrence and Accommodation Games



Pricing Techniques and Analysis. 14A


Revenue Management



Organizational Architecture and Regulation of Business



Contracting, Governance, and Organizational Form. 15A


Auction Design and Information



Government Regulation



Long-Term Investment Analysis



The Time Value of Money



Tables


Check Answers to Selected End-of-Chapter Exercises


Index


Web



Consumer Choice Using Indifference Curve Analysis Web



International Parity Conditions


Web



Production Decisions and Linear Programming



Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study


Web



Pricing of Joint Products and Transfer Pricing