x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

International Marketing

ISBN-10: 1439040583
ISBN-13: 9781439040584
Edition: 9th 2010
List price: $470.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $470.95
Edition: 9th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 7/14/2009
Binding: Hardcover
Pages: 752
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.224
Language: English

The International Marketing Environment
The Global Marketing Imperative
Basics of Marketing
Geographical Perspectives on International Marketing
Trade Institutions and Trade Policy
The Cultural Environment
The Economic Environment
The Political and Legal Environment
Cases: China: Forging a Global Reputation
The Catfish Dispute
IKEA
Car Financing in China
Should Dubai Take Over U.S. Ports?
Closing the MG Rover Plants: The Aftereffects
International Market Entry and Development
Strategic Planning
Marketing Organization, Implementation and Control
Research
Market Entry and Expansion
Cases: Starting and Import/Export Business
Water from Iceland
Damar International
Parker Pen Company
Exporting Chopsticks to Japan
Export Marketing Mix
Product Adaptation
Export Pricing
Marketing Communication
Distribution Management
Cases: Honeyland Manuka Honey from New Zealand
Davila-Bond and the Latin American Sweater Market
Dr. Eris - Cosmetics from Poland
Imaginarium
Joemarin Oy
The Global Marketing Mix
Global Product Management and Branding
Global Services
Global Logistics and Materials Management
Global Pricing
Global Promotional Strategies
International Marketing and the Future
Careers in International Marketing
Cases: Polar Adidas
LPP-Reserve: Growth of a Fashion Retailer
International Marketing and the NBA
Blood Free Diamonds
Nova Scotia
The F-18 Hornet Offset

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×