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Spa Business Strategies A Plan for Success

ISBN-10: 1435482093
ISBN-13: 9781435482098
Edition: 2nd 2010
Authors: Janet D'Angelo
List price: $94.95
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Description: SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to  More...

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Book details

List price: $94.95
Edition: 2nd
Copyright year: 2010
Publisher: Delmar Cengage Learning
Publication date: 6/19/2009
Binding: Paperback
Pages: 412
Size: 7.75" wide x 8.75" long x 0.75" tall
Weight: 1.408
Language: English

SPA BUSINESS STRATEGIES: A PLAN FOR SUCCESS uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.

What Is Your Vision?
The Spa Business
Getting Down to Business
Purchasing a Day Spa
Architecture and Design of Your Spa
Purchasing Professional Products and Equipment
Techno-savvy: Using Communication Systems in the Spa
Marketing Your Spa
Presentation IS Everything
Sales and Service
Maintaining Your Business

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