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Marketing and Merchandising for Musicians

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ISBN-10: 1435458001

ISBN-13: 9781435458000

Edition: 2013

Authors: Robert Safir

List price: $21.99
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Description:

Today's musicians know that successful music marketing in the current music industry requires a whole new level of expertise; from basic marketing knowledge and industry-specific strategies, to technology-driven tactics and tools there are many critical factors to consider when putting together a marketing plan. MARKETING AND MERCHANDISING FOR MUSICIANS rises to the challenge of defining an effective and competitive music marketing campaign by addressing the changing landscape of music marketing, and what this means for the people responsible for the marketing. Traditionally, record companies were solely responsible for these tasks, but as advances in technology have allowed musicians to…    
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Book details

List price: $21.99
Copyright year: 2013
Publisher: Delmar Cengage Learning
Publication date: 12/26/2012
Binding: Paperback
Pages: 300
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.386

Robert Safir is a Los Angeles-based composer, producer, recording engineer, author, and marketing consultant. He has scored for film, television, promos, advertising, and more. A recent promo score, for the NBC series Who Do You Think You Are?, was a Hollywood Music in Media Awards winner for Original Score, TV Promo. He also received an award from the Hollywood Reporter/Billboard Film and TV Music Conference for Best Music Trailer in the Video Games Category for the game Saints & Sinners. Robert's music for reality television shows includes Dance War, American Idol, Cheer, and many others. Robert also founded Track Record Studios in Los Angeles, where he produced tracks for The…    

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