Corporate Communication Strategic Adaptation for Global Practice

ISBN-10: 1433106213
ISBN-13: 9781433106217
Edition: 2010
List price: $45.95 Buy it from $20.78
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Description: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding  More...

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Book details

List price: $45.95
Copyright year: 2010
Publisher: Peter Lang
Publication date: 5/8/2010
Binding: Paperback
Pages: 239
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.034
Language: English

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accesible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today’s global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

List of Illustrations
Preface
Acknowledgments
Thinking about Corporate Communication
Adapting to Radical Changes in Business and Media: A Corporate Communication Vision for the Future
Leadership Capabilities: The Core Competencies for Corporations and Executives
Understanding the Forces That Shift the Context of Corporate Communication
Corporate Communication and Web 2.0
Strategic Ethical Relationships: Trust and Integrity
Corporate Culture�s Increased Significance
Economic Factors
Managing Public Issues: Models for Corporate Communication Practice
Precedent: The History of Communication in Corporations
Philosophy: The Engineering of Consent and Process: Strategic and Tactical Models
Performance: The Measures That Determine the Success of Communication
Strategic Adaptation for Global Practice
Corporate Communication: The Way Forward
Guidelines
Corporate Communication Strategy and Policy
Crisis Communication
Media Relations
Employee Relations
Global Relations
Corporate Citizenship and Table of Organizations
Core Competencies for Corporate Communication
Investor Relations and Sustainability
Transparency and Disclosure
Reputation Management
Transaction Communication
Affiliate Relations
Thought Leadership and Executive Relationship Management
Social Media and Corporate Blogging
Further Reading and Websites
Appendix: A Corporate Communication Workshop
A Strategy Summit
Tactical Planning
Index

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