Agile Marketing

Name: Agile Marketing
Availability: InStock
ISBN: 9781430233152

ISBN-10: 143023315X

ISBN-13: 9781430233152

Edition: 2011

Authors: Michelle Accardi-Petersen

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Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the Internet, websites, and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. What you'll learn How…

Book details

List price: $29.99
Copyright year: 2011
Publisher: Apress L. P.
Publication date: 12/6/2011
Binding: Paperback
Pages: 232
Size: 6.02" wide x 8.86" long x 0.75" tall
Weight: 0.836
Language: English



Why Does Marketing Need a New Method?


A Practical Case for Using Agile Methods


Aligning Resources or Collaborative Leadership—Sales and Other ï¿½Frenemiesï¿½


How to Get Moving


Plan, Fail, Iterate, Succeed


Chapter 6