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| Foreword | |
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| About the Author | |
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| About the Technical Reviewer | |
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| Acknowledgments | |
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| Introduction | |
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| Introduction: What Was is Not What is | |
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| Please Insert Chip into Brain | |
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| What's Changed Since Micro-iSV: From Vision to Reality | |
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| The New Online Economic Reality and Your Startup | |
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| A Ridiculously Short History of Software Startups | |
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| So, What's a Startup? And Why Would I Want to Be One? | |
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| Startup Flavors-Take Your Pick | |
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| When Is the Right Time to Jump? | |
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| Neil Davidson, Business of Software Conference | |
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| Don Dodge, Director, Business Development at Microsoft | |
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| Recap | |
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| Value is the Core of Your Startup | |
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| Value and Problems, Problems and Value | |
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| Beginning at the Beginning Is Just a Beginning | |
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| Wally's Startup Law | |
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| Implications of Wally's Startup Law | |
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| Have a Great Startup Idea? Hmm. Maybe Not | |
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| Where Do You Find Problems? | |
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| Ten Startups Not to Do, and Why | |
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| Recap | |
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| So Many Platforms, So Many Options | |
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| Then and Now | |
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| Everybody Wants to Be in the Platform Business | |
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| Evaluating Platforms: A Checklist | |
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| Software As a Service | |
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| Saas Enterprise Reality Check: Rick Chapman, Softletter | |
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| Platform As a Service | |
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| Loving Google App Engine | |
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| Microsoft's Azure Services and Mesh Platforms | |
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| Social Networks As Platforms | |
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| Mobile | |
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| Andrey Butov, Antair Corporation | |
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| Eric Chu, Google Mobile Platforms Program Manager | |
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| Hybrid | |
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| Jeff Haynie, CEO, Appcelerator | |
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| Peldi Guilizzoni, Balsamiq Studios | |
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| Open Source/CMS | |
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| Mac Desktop and Windows Desktop | |
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| Scott Morrison, Founder, Indev | |
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| Gwen Hilyard, Cofounder, Brisworks | |
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| Recap | |
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| Tools and Groups for Startups | |
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| Back in the Day | |
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| Tools for Startups | |
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| Subscription Startup Communities | |
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| Rob Walling, The Micropreneur Academy | |
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| Gene Landy, IT/ Digital Legal Companion Author and Attorney | |
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| Startup Organizations and Groups Online and Off | |
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| Shaherose Charania, Women 2.0 | |
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| Startup Groups Near You-Offline and On | |
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| Large Vendor Programs for Startups | |
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| Recap | |
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| Money: Raise, Manage, Make | |
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| Follow the Money | |
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| Raising the Money | |
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| Understanding the Funding Ladder | |
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| You Are Not Alone | |
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| The Basics of the Funding Game | |
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| The Art of Raising Angel Capital, by Guy Kawasaki | |
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| The Top Ten Lies of Entrepreneurs, by Guy Kawasaki | |
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| Rebecca Lynn, Principal, Morgenthaler Ventures | |
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| Jo Anne Miller, Partner, Milk Street Ventures | |
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| Cindy Padnos, Managing Director, Illuminate Ventures | |
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| Stephanie Hanbury-Brown, Founder and Managing Director, Golden Seeds | |
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| Startup Incebators | |
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| Managing the Money | |
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| Gene Landy, Attorney and Author of IT/Digital Legal Companion | |
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| Mairtini Ni Dhomhnaill, Senior Vice President, Accretive Solutions | |
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| Making Money | |
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| Dave Collins, Founder, Shareware Promotions | |
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| Recap | |
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| Social Media and Your Startup | |
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| It's All About Attention | |
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| The Big Idea | |
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| Setting Up Your Social Media Basic Radar | |
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| The Startup Company Blog | |
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| Andy Wibbels, Six Apart | |
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| Welcome to the Land of Twitter | |
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| The New News Media | |
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| Marshall Kirkpatrick, Lead Writter, ReadWrite Web | |
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| The Editor Is In | |
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| Al Harberg, President, DP Directory, Inc | |
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| So Is the Reporter | |
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| Luke Armour, PR Coordinator, blogtalkradio.com | |
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| Startup PR the Right Way | |
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| Your Other Title: Chief Community Officer | |
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| Ginevra Whalen, TypePad Community Manager, Six Apart | |
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| Matt Johnston, VP of Marketing & Community, uTest, Inc | |
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| Veronica Jorden, Communications Manager, Blellow | |
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| Maria Sipka, CEO, Linqia | |
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| Recap | |
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| Clarity Matters | |
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| If You're Not Clear, You're Not Selling | |
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| The Unique Selling Proposition Pattern | |
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| Case Study: Mint.com | |
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| Case Study: Rescue Time | |
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| Recap | |
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| Getting it Done | |
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| This Might Hurt | |
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| GTD in Summary | |
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| David Allen, Author, Speaker | |
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| Matt Cornell, Productivity Expert | |
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| Online Productivity | |
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| Developer Productivity | |
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| Startup Founder Productivity | |
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| Recap | |
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| Six Wise People | |
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| Some People You Ought to Listen To | |
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| Dharmesh Shah, Founder, Chief Software Architect, HubSpot | |
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| Eric, Sink, Founder/Ceo, SourceGear | |
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| Joel Spolsky, CEO and Cofounder, Fog Creek Software | |
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| Pamela Slim, Author and Coach | |
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| Lou Carbone, Founder and Chief Experience Officer, Experience Engineering | |
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| Guy Kawasaki, Author and Founder, Altop | |
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| Recap | |
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| What's Next? | |
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| Intro to the Outro | |
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| There Have Never Been More Opportunities for a Startup to Succeed | |
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| The Quality of the Idea Behind Your Startup's Product or Service Is Paramount | |
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| Your Idea Has to Hold Real Appeal to at Least One Specific Market Segment | |
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| Serious Value + Great Customer Experience Means You Get Taken Seriously | |
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| If You Play by Everyone Else's Rules, You Lose | |
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| Social Networks Are Key to Your Success | |
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| Have a Plan to Get Through the Bootstrap Valley of Death | |
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| Money Is the Lifeblood of Startups-Manage It Well | |
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| One Final Bit of Advice | |
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| Index | |