Selling Destinations

ISBN-10: 142832142X
ISBN-13: 9781428321427
Edition: 5th 2010
Authors: Marc Mancini
List price: $273.95
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Description: Selling Destinations has been the travel professionals definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps,  More...

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Book details

List price: $273.95
Edition: 5th
Copyright year: 2010
Publisher: Delmar Cengage Learning
Publication date: 12/4/2008
Binding: Paperback
Pages: 584
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.498

Selling Destinations has been the travel professionals definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized, the book is a visual encyclopedia, with hundreds of maps, charts, and other illustrative materials. Detailed information on attractions, climate, lodging, and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate, modes of travel, local customs, lodging, itineraries, major attractions, and, of course, sales strategies.

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Basic Ingredients: Geography And How To Sell It
North America: Charm Of The Familiar
New England: The Cradle of Liberty
New York and New Jersey: Broadway and Boardwalk
Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley
Florida: Where the Mouse Roars
California and Arizona: Glamour and Grandeur
Canada and Alaska: The Great White North
Hawaii: Paradise Found
North American Potpourri (East)
North American Potpourri (West)
Latin America And The Caribbean: Rhythms Of Culture
Mexico: Tropical Fiesta
The Caribbean: A Sea of Nations
Brazil: Where Everything Sizzles
Latin American Potpourri
Europe: Continental Flair
Great Britain and Ireland: Foreign, Yet Familiar
France: The Movable Feast
Italy: Pisa and Pizza
Spain and Portugal: Everything under the Sun
Germany: Romantic Roads
Greece and Turkey: An Odyssey of Culture
European Potpourri
Africa And The Middle East: Savannahs And Sand
Egypt: Riddles in the Sand
Israel, Palestine, and Jordan: The Holy Lands
Kenya and Tanzania: The Lion Sleeps Tonight
African and Middle Eastern Potpourri
Asia And The Pacific: Rim Of Mystery
Australia and New Zealand: Where Things Are Jumping
The Pacific: Fantasy Islands
Japan: Pearl of the Orient
Singapore and Thailand: Crossroads of Asia
China: Of Red and Gold
Asia and the Pacific Potpourri
Average Length of Stay--Leisure Travelers
Research Resources
Destination-Related Feature Films
Index

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