Shopper, Buyer, and Consumer Behavior Theory, Marketing Applications, and Public Policy

ISBN-10: 1426630506

ISBN-13: 9781426630507

Edition: 4th 2009

List price: $178.95
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Description:

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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Book details

List price: $178.95
Edition: 4th
Copyright year: 2009
Publisher: CENGAGE Learning Custom Publishing
Publication date: 6/2/2008
Binding: Paperback
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 4.092
Language: English

Dr. Jay D. Lindquist is a consumer behaviorist and marketer (Ph.D., University of Michigan, 1973), Professor of Marketing at Western Michigan University. He has published in the areas of time perceptions and use impact on consumer behavior, time in the workplace, consumer ethnocentrism, retail store, hospital and physician image, children�s attitudes toward advertising, promotional strategy, interactive marketing segmentation, use of marketing research by decision-makers and consumer decision rules applied in industrial marketing settings. His work appears in The Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, International Business Review, Journal of Managerial Psychology, Journal of Consumer Marketing, Industrial Marketing Management, Journal of Health Care Marketing, Journal of Business and Psychology, Marketing Management Journal, Journal of Promotion Management and Journal of Hospital Marketing. He acted as editor for a special issue on Retail Management for the Journal of the Academy of Marketing Science. He has served as the President, Vice President for Programs, Chairperson of the Board of Governors, and Director of International Programs of the Academy of Marketing Science and was selected as a Distinguished Fellow. He has also served in leadership roles for the Marketing Management Association, American Collegiate Retailing Association and the American Academy of Advertising. He currently teaches consumer behavior, marketing research, advertising and promotion, media planning and research and interactive marketing.

Chapter 1 An Overview of the Foundations of Shopper, Buyer, and Consumer Behavior Chapter 2 Problem Recognition and Information Search Chapter 3 Alternative Evaluation and Choice Chapter 4 Consumption and Post-Purchase Behavior Chapter 5 Symbolic Consumption, Self-Image, and Personality Chapter 6 Personal Values, Lifestyles, Psychographics, and Relationships Chapter 7 Memory, Learning, Perception, and Cognition Chapter 8 Motivation, Emotion, Mood, and Involvement Chapter 9 Beliefs, Affect, Attitude, and Intention Chapter 10 Communication and Persuasion Chapter 11 Cultural Influences: Perspectives Chapter 12 Cultural Influences: Generalizations and Cross-Cultural Perspectives Chapter 13 Subcultural Influences Chapter 14 Social Class and Reference Group Influences Chapter 15 Household and Family Influences Chapter 16 Public Policy and Consumer Advocacy Chapter 17 Consumer Behavior and Society Chapter 18 Organizational Buying and Diffusion of Innovation Chapter 19 Conducting Research
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