Principles of Internet Marketing New Tools and Methods for Web Developers

ISBN-10: 1423903196
ISBN-13: 9781423903192
Edition: 2010
Authors: Jason Miletsky
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Book details

List price: $182.95
Copyright year: 2010
Publisher: Course Technology
Publication date: 2/2/2009
Binding: Paperback
Pages: 644
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.826
Language: English

Jay Miletsky is an online marketing veteran with more than 20 years of experience. Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft, and others. Jay is the author of 11 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include Perspectives on Marketing, Perspectives on Branding, and a widely adopted college textbook titled Principles of Internet Marketing.

An Overview Of The Web
Types Of Web Sites
Social Media And Social Networking Sites
Blogging
Web-Based Video
Wikis, Rss, Mash-Ups And Virtual Worlds
Understanding The Brand
Planning And Developing The Site
E-Commerce Sites
Programs And Languages
Driving Traffic: Marketing Strategies
Capturing And Keeping And Audience
Traffic Analysis And Measuring For Success

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