Design of Business Why Design Thinking Is the Next Competitive Advantage

ISBN-10: 1422177807
ISBN-13: 9781422177808
Edition: 2009
Authors: Roger L. Martin
List price: $30.00 Buy it from $15.49
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative  More...

New Starting from $23.45
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $30.00
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 10/13/2009
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.924
Language: English

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RD, bring in creative designers, hire innovation consultants. But they get disappointing results.

Acknowledgments
The Knowledge Funnel
How Discovery Takes Shape
The Reliability Bias
Why Advancing Knowledge Is So Hard
Design Thinking
How Thinking Like a Designer Can Create Sustainable Advantage
Transforming the Corporation
The Design of Procter & Gamble
The Balancing Act
How Design-Thinking Organizations Embrace Reliability and Validity
World-Class Explorers
Leading the Design-Thinking Organization
Getting Personal
Developing Yourself as a Design Thinker
Notes
Index
About the Author

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×