Understanding Michael Porter The Essential Guide to Competition and Strategy

ISBN-10: 1422160599
ISBN-13: 9781422160596
Edition: 2011
List price: $24.95 Buy it from $14.10
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Book details

List price: $24.95
Copyright year: 2011
Publisher: Harvard Business Review Press
Publication date: 12/6/2011
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.122
Language: English

Joan Magretta has been working with Michael Porter for over 20 years. She is a former editor of the Harvard Business Review, where she edited Porter's classic articles "What is Strategy?" and "The Five Competitive Forces That Shape Strategy." Prior to joining HBR, Dr. Magretta was a partner at the management consulting firm of Bain & Co. She has written many influential articles on strategy and management, and in 1998 won the McKinsey Award. Her book, What Management Is (Free Press, 2002), reflects her career-long interest in the intersection between strategy and general management. Before getting her MBA at Harvard Business School in 1983, Magretta was a university professor in the humanities. She is a Phi Beta Kappa graduate of the University of Wisconsin, with an MA from Columbia and a PhD in English from the University of Michigan. Michael Porter is the Bishop William Lawrence University Professor at Harvard Business School and a leading authority on competitive strategy and international competition. He is the author of 16 books and numerous articles and a five-time winner of the McKinsey Award.

Acknowledgments
Introduction
What Is Competition?
Competition: The Right Mind-Set
The Five Forces: Competing for Profits
Competitive Advantage: The Value Chain and YourP&L
What Is Strategy?
Creating Value: The Core
Trade-offs: The Linchpin
Fit: The Amplifier
Continuity: The Enabler
Epilogue: A Short List of Implications
FAQs: An Interview with Michael Porter
A Porter Glossary: Key Concepts
Chapter Notes and Sources
Index
About the Author

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