Design-Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean

ISBN-10: 1422124827
ISBN-13: 9781422124826
Edition: 2009
Authors: Roberto Verganti
List price: $38.00 Buy it from $5.67
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Book details

List price: $38.00
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 8/3/2009
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 0.792
Language: English

Roberto Verganti is Professor of Management of Innovationat Politecnico di Milano. He is the founder of PRoject Science,a consulting institute which advises global corporations on themanagement of strategic innovation, and is the author of manyarticles in scientific journals, as well as the article "InnovatingThrough Design," published in the Harvard Business Review (December 2006).

Design-Driven Innovation. An introduction
The Strategy of Design-Driven Innovation
Design and Meanings. Innovating by making sense of things
Radical Pushes. Placing design-driven innovation in the strategy of a firm
Technology Epiphanies. The interplay between technology-push and design-driven innovation
The Value and the Challenges. Why companies do or do not invest in design-driven innovation
The Process of Design-Driven Innovation
The Interpreters. Doing research with the design discourse
Listening. Finding and attracting key interpreters
Interpreting. Developing your own vision
Addressing. Leveraging the seductive power of the interpreters
Building Design-Driven Capabilities
The Design-Driven Lab. How to start
Businesspeople. The key role of top executives and their culture
Table of Contents provided by Publisher. All Rights Reserved.

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