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| Preface: What This Book Is About | |
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| The Art of Finance (and Why It Matters) | |
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| What Is Financial Intelligence? | |
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| A Primer on the Art of Finance | |
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| Part 1 Toolbox: Financing your business; Building a financial staff | |
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| The (Many) Peculiarities of the Income Statement | |
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| Profit Is an Estimate | |
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| Cracking the Code of the Income Statement | |
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| Revenue: The Issue Is Recognition | |
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| Costs and Expenses: No Hard-and-Fast Rules | |
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| The Many Forms of Profit | |
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| Part 2 Toolbox: Understanding variance; Calculating percent of and percent change | |
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| The Balance Sheet Reveals the Most | |
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| Understanding Balance Sheet Basics | |
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| Assets: More Estimates and Assumptions (Except for Cash) | |
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| On the Other Side: Liabilities and Equity | |
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| Why the Balance Sheet Balances | |
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| The Income Statement Affects the Balance Sheet | |
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| Part 3 Toolbox: Employees as assets; Expense vs. capital expenditure | |
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| Cash is King | |
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| Cash Is a Reality Check | |
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| Profit [not equal] Cash (and You Need Both) | |
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| The Language of Cash Flow | |
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| How Cash Connects with Everything Else | |
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| Why Cash Matters | |
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| Part 4 Toolbox: Cash accounting; Free cash flow | |
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| Ratios: Learning what the Numbers are Really Telling You | |
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| The Power of Ratios | |
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| Profitability Ratios: The Higher the Better (Mostly) | |
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| Leverage Ratios: The Balancing Act | |
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| Liquidity Ratios: Can We Pay Our Bills? | |
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| Efficiency Ratios: Making the Most of Your Assets | |
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| Part 5 Toolbox: Which ratios are most important?; The power of percent of sales; Sustainable growth rate | |
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| How to Calculate (and Really Understand) Return on Investment | |
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| The Building Blocks of ROI | |
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| Figuring ROI: The Nitty-Gritty | |
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| Part 6 Toolbox: A step-by-step guide to analyzing capital expenditures | |
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| Applied Financial Intelligence: Working Capital Management | |
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| The Magic of Managing the Balance Sheet | |
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| Your Balance Sheet Levers | |
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| Homing In on Cash Conversion | |
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| Part 7 Toolbox: Working with your banker; Accounts receivable aging | |
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| Creating a Financially Intelligent Company | |
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| Financial Literacy, Transparency, and Your Business's Performance | |
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| Financial Literacy Strategies | |
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| Putting Financial Intelligence to Work: Growing Your Business | |
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| Part 8 Toolbox: Open-book management; Understanding Sarbanes-Oxley | |
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| Sample Financials | |
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| Exercises to Build Your Financial Intelligence-Income Statement; Balance Sheet; Cash Flow Statement; Ratios | |
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| Under Armour and eBay Financial Statements | |
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| Notes | |
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| Acknowledgments | |
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| Index | |
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| About the Authors | |