Writing for Business Expert Solutions to Everyday Challenges

Name: Writing for Business Expert Solutions to Everyday Challenges
Price: 4.13 USD
Availability: InStock
ISBN: 9781422114728

ISBN-10: 1422114724

ISBN-13: 9781422114728

Edition: 2007

Authors: Harvard Business School Press, Harvard Business Review Staff

List price: $9.95

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Effective business writing results on a foundation of basic principles. Master them, and you'll know how to handle the many different writing tasks that come your way. This book will help you organize and edit your message for maximum impact.

Book details

List price: $9.95
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 7/1/2007
Binding: Paperback
Pages: 96
Size: 4.75" wide x 7.00" long x 0.25" tall
Weight: 0.198
Language: English



Mentor's Message: Reader-Focused Writing Gets Results


Writing for Business: The Basics


Foundation Principles


Clarify your purpose


Take a reader-centered approach


State your key message clearly


Keep the message short and simple


Confirm your delivery strategy


Scope Your Project


Broad versus limited scope


Start-Up Strategies


Questioning


The traditional outline


The brainstorm outline


Freewriting


Organize Material According to Purpose


Order-of-importance method


Chronological method


Process and procedure methods


Spatial arrangement method


Compare and contrast method


Specific-to-general or general-to-specific method


Analytical method


Writing the First Draft


Begin where you feel most comfortable


Write in categories


Special considerations for a technical document


Structuring Paragraphs


Limit the number of subjects in each paragraph


Create smooth transitions


Editing for Content


Put your message in focus


Review for clarity


Sequence your key message strategically


Answer your readers' question: "Why?"


Editing for Style


Design for visual impact


Match your tone to your audience


Check for conciseness


Adopt the active voice


Edit for accuracy


Drafting E-mail


Common problems


Start with the subject line


Only one topic per e-mail


Make the purpose of the message clear


Be concise and use attachments


Remember your audience


Keep formatting simple


Review your company's e-mail policy


Know when not to send an e-mail


Tips and Tools


Tools for Business Writing


Test Yourself


Answers to test questions


To Learn More


Sources for Business Writing


Notes