Private Label Strategy How to Meet the Store Brand Challenge

Name: Private Label Strategy How to Meet the Store Brand Challenge
Price: 4.38 USD
Availability: InStock
ISBN: 9781422101674

ISBN-10: 1422101673

ISBN-13: 9781422101674

Edition: 2007

Authors: Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

List price: $35.00

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Description:

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Labels: Competing With and Against Store Brands, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp…

Book details

List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 2/13/2007
Binding: Hardcover
Pages: 288
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English




Brands under attack from private labels



Retailer strategies vis-a-vis private labels



Competing on price with traditional private labels



Competing on quality with premium store brands



Competing for the rational consumer with value innovator own labels



Encircling manufacturer brands with retailer brand portfolios



Creating successful private labels is about more than just price



Maximizing retailer profitability using private labels



Manufacturer strategies vis-a-vis private labels



Produce private labels for greater profits



Partner effectively to craft win-win relationships



Innovate brilliantly to beat private labels



Fight selectively to marshal resources against private labels



Create winning value propositions for manufacturer brands



Are brands dead?