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Exploring the Elements of Design

ISBN-10: 1418038555
ISBN-13: 9781418038557
Edition: 2nd 2008 (Revised)
List price: $112.95
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Description: With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with  More...

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Book details

List price: $112.95
Edition: 2nd
Copyright year: 2008
Publisher: Delmar Cengage Learning
Publication date: 8/15/2007
Binding: Paperback
Pages: 304
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.848
Language: English

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends?all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Preface
Defining the Language of Design
Typography in Design
Imagery in Design
Color and Design
Managing Effective Design
Research and Visual Communication
Media for Communication Artists
From Student to Professional
Glossary
Index

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