2d Visual Basics for Designers

ISBN-10: 1418011606
ISBN-13: 9781418011604
Edition: 2007
List price: $105.95 Buy it from $35.46
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Description: 2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a  More...

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Book details

List price: $105.95
Copyright year: 2007
Publisher: Delmar Cengage Learning
Publication date: 9/18/2006
Binding: Paperback
Pages: 352
Size: 8.75" wide x 10.75" long x 0.50" tall
Weight: 2.288
Language: English

2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications?from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.

Steven Brower is an award-winning former Creative Director for Print , a former art director at the New York Times and The Nation , co-author and designer of Woody Guthrie Artworks (Rizzoli, 2005), and author of Satchmo: The Wonderful Art and World of Louis Armstrong (Abrams, 2009). He is on the faculty of Kean University in Union, NJ, Marywood University in Scranton, PA, and The School of Visual Arts in New York City.

2D: Visual Basics for Designers
Foreword
Preface
Introduction
Elements of Composition
Format
Line
Shape
Color
Texture and Pattern
Type
Principles of Composition
Balance
Visual Hierarchy
Rhythm
Unity
Composition, Illusion, and Screen-Based Media
Proportion and Scale
Illusion of Depth
Illusion of Motion
Motion for Screen-Based Media
Message and Communication
Message and Communication
Conclusion
Glossary
Bibliography
Subject Index
Agencies, Clients, Creative Professionals, and Studios Index

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