Social Marketing to Protect the Environment What Works

For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing, and his best-selling book, �Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,� has become requisite reading for those who deliver programs to promote sustainable behavior. Dr. McKenzie-Mohr is also the author of the Fostering Sustainable Behavior website and digest. The digest links together over 7000 environmental program planners globally. Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and…  More non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. Dr. McKenzie-Mohr has served as an advisor for Canada�s public education efforts on climate change, as the coordinator of the international organization, �Holis: The Society for a Sustainable Future,� and as a member of Canada�s National Round Table on the Environment and the Economy. He has been awarded the Canadian Psychological Association�s �Psychologists for Social Responsibility Research and Social Action Award,� and the �Society for the Psychological Study of Social Issues Public Advocacy Fellowship.� He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.  Less

Nancy Lee is President of Social Marketing Services, Inc., a small consulting firm in Seattle, Washington, and has more than 25 years of practical marketing experience in private, nonprofit, and public sectors. An adjunct faculty member of the University of Washington and University of South Florida, she teaches Social Marketing and Marketing in the Public Sector. Lee is a frequent speaker on social marketing at conferences, seminars, and workshops and has been a guest lecturer at the University of Capetown in South Africa, Victoria University in Australia, the National University of Ireland in Galway, Yale, Oxford, and Stanford. She has consulted on a variety of environmental social…  More marketing efforts including ones with the Environmental Protection Agency, Washington Department of Ecology, City of Seattle, King Country Natural Resources and Parks, and the Washington Department of Natural Resources.Lee has coauthored six books with Philip Kotler, including Social Marketing for Public Health: Global Success Stories, Social Marketing: Influencing Behaviors for Good, UP and OUT of Poverty: The Social Marketing Solution, Marketing in the Public Sector, Corporate Social Responsibility, and Social Marketing: Improving the Quality of Life.  Less