Television Criticism

ISBN-10: 1412991056
ISBN-13: 9781412991056
Edition: 2nd 2013
List price: $71.00 Buy it from $14.24 Rent it from $38.18
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Description: Television Criticism presents a four-part original treatment of television criticism with a foundational approach to the nature of criticism. Readers gain an understanding of the business of television, production background in creating television  More...

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Book details

List price: $71.00
Edition: 2nd
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 2/9/2012
Binding: Paperback
Pages: 256
Size: 7.25" wide x 9.50" long x 0.50" tall
Weight: 1.210
Language: English

Television Criticism presents a four-part original treatment of television criticism with a foundational approach to the nature of criticism. Readers gain an understanding of the business of television, production background in creating television style, and are presented with in-depth chapters on storytelling, narrative theories and television genres.

Victoria O'Donnell is Professor Emeritus and former Director of the University Honors Program Professor of Communication at Montana State University-Bozeman. Previously she was the Chair of the Department of Speech Communication at Oregon State University and Chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her Ph.D. from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), and Speech Communication. She is also the author of Television Criticism. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations.

Preface
Acknowledgments
Introduction
Orientation
The Work of the Critic
Introduction
The Ends of Criticism
Journalistic Television Criticism
The Critical Stance
Criticism and Culture
Narrative and Contextual Reality
Critical Categories and Critical Choices
The Business of Television
The Familiar and the Unfamiliar in Television
Critical Orientation
Summary
Exercises
Suggested Readings
Demystifying the Business of Television
Introduction
The Role of Advertising, Ratings, and Schedules
Advertising
Ratings
Categories of Ratings
Demographics
Public Television and Ratings
Ratings and the Cost of Advertising
The Sweeps
Why Television Shows Get Renewed or Canceled
Ratings in the Summer
The Strategies of Television Advertising
Product Promotion Within Television Programs
Product Placement
Scheduling and Advertising
Noncommercial Channels
The Production of a Television Show
Production Houses
Pilots and the "Pitch"
The Production Team
The Producer
Writers
The Writer's Treatment
Directors
Casting
Putting a Show Into Production
Summary
Exercises
Suggested Readings
Formal Aspects of Television
Television Style
Introduction
Length of Shot and Framing
Multi-Camera Production
Reaction Shots
Lighting
Production on Film Versus Digital Video
Style, Reception, and Digital Video Practices
Modes of Presentation
Television Sound and Editing
Production Styles
Art Direction
The Split Screen
Directors
Actors
Summary
Exercises
Suggested Readings
Television, the Nation's Storyteller
Introduction
Storytelling and the Human Condition
The Nature of Narrative
Narrative Theories
Aristotle's Narrative Theory
Propp's Narrative Theory
Barthes's Narrative Theory
Narrative Structure
Intertextuality
Characters
Archetypes
Myth
Close Analysis of Narrative Structure
Summary
Exercises
Suggested Readings
Television Genres
Introduction
Television Genre, Production, and Scheduling
The Rules for Classifying Genres
Genre and Television Criticism
Comedy
Situation Comedy
Animated Situation Comedy
Variety Comedy
Talk Shows
Nighttime Talk Shows
Daytime Talk Shows
Information Talk Shows
News
National and World News
Local News
News-Talk
24-Hour News
Magazine Shows
News-Talk-Entertainment
Investigative or Public Affairs
Celebrity News
Drama
Crime Shows (Detective, Police, FBI, and Forensic Science)
Workplace Drama
Family Drama
Hybrid Drama
Teleplays and Telefilms
Docudrama
Soap Opera
Science Fiction
Reality Shows
Sports
Children's Television
Game Shows
Other Genres
Summary
Exercises
Suggested Readings
Theoretical Approaches to Television Criticism
Rhetoric and Culture
Introduction
Rhetoric
Classical Rhetoric
Rhetoric Through the Ages
Intentionality
The Symbolic Nature of Rhetoric
The Rhetoric of Kenneth Burke
Television Rhetoric
Rhetoric and Values
Cultural Studies
British Cultural Studies
Power, Ideology, and Hegemony
Hall's Encoding/Decoding Model
The Codes of Television Production
Decoding and Pleasure
Summary
Exercises
Suggested Readings in Rhetoric
Suggested Readings in Cultural Studies
Representation and Its Audience
Introduction
What Is Representation?
Television Representation
Interpreting Representation
Reception of Televisual Images
Symbols
The Illusion of Reality
The Need for Images
Representation of the "Other"
Advice for Television Critics
Representation and Collective Memory
Summary
Exercises
Suggested Readings
Postmodernism
Introduction
Postmodernism Defined
Postmodern Television
MTV
MTV Reinvented
MTV's Influences
Postmodern Theories
Summary
Exercises
Suggested Readings
Critical Applications
Guidelines for Television Criticism
Introduction
Critical Orientation
Story and Genre
Organization
Opening Segment
The Structure of the Program
Demographics
Context
The Look of the Program and Its Codes
Analysis
Judgment
Writing Television Criticism
Summary
Sample Criticism of a Television Program: Parenthood
Introduction
Thesis
Purpose
Description of Parenthood
Production Information
Description of the Episode
Questions for Analysis
Analysis and Interpretation
Story, Substance, and Context
Representation
Demographics and Viewer Involvement
Summary
Glossary
References
Index
About the Author

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