Laura A. Riffel is a behaviorist with more than 30 years of experience working with children. She has trained thousands of teachers, parents, counselors, psychologists, administrators, and bus drivers how to make data-based decisions as a way to change behavior. Her trainings are filled with humor and make data collection easy to understand and implement in a school or home setting. She has dedicated her life to making behavior change as easy as A-B-C! Dr. Riffel manages her personal Web site and works on www.pbis.org , the National Technical Assistance Center for Positive Behavioral Interventions and Supports.Â