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Rhetoric in Popular Culture

ISBN-10: 1412975689
ISBN-13: 9781412975681
Edition: 3rd 2011
List price: $71.00 Buy it from $3.00
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Book details

List price: $71.00
Edition: 3rd
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 5/7/2010
Binding: Paperback
Pages: 328
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 1.474
Language: English

Barry Brummett (Ph.D. University of Minnesota) taught at Purdue University and the University of Wisconsin-Milwaukee before coming to the University of Texas-Austin. His scholarly areas include: rhetoric and popular culture, media criticism, apocalyptic rhetoric, and theories and methods of Kenneth Burke. Brummett's most recent, ongoing interests are in the rhetoric of popular culture: how do television, film, music, magazines, sports, and other experiences of everyday living influence our thoughts, beliefs, and actions? He is the author of Rhetorical Homologies: Form, Culture, Experience and Rhetorical Dimensions of Popular Culture (University of Alabama) and Contemporary Apocalyptic Rhetoric, The World and How We Describe It:nbsp; Rhetorics of Reality, Representation, Simulation, and Rhetoric of Machine Aesthetics (Praeger) and the author, coauthor, or editor of several collections or textbooks, among them, Reading Rhetorical Theory (Harcourt Brace), Landmark Essays: Kenneth Burke (Hermagoras Press), and Public Communication, 2/e (Harper & Row). He sits on numerous journal editorial boards and is the 2001 recipient of the NCA Douglas W. Ehninger Distinguished Rhetorical Scholar Award.

Preface
Theory
Rhetoric and Popular Culture
The Rhetoric of Everyday Life
The Building Blocks of Culture: Signs
Rhetoric and the Rhetorical Tradition
The Rhetorical Tradition: Ancient Greece
Rhetorical Methods in Critical Studies
Texts Influence through Meanings
Varieties of Rhetorical Criticism, part one
An Introduction to Critical Perspectives
Culture-centered Criticism
Marxist Criticism
Visual Rhetorical Criticism
Psychoanalytic Criticism
Varieties of Rhetorical Criticism, part two
Feminist Criticism
Dramatistic/Narrative Criticism
Media-centered Criticism
Summary and Review
Looking Ahead
Application
Paradoxes of Personalization: Race Relations in Milwaukee
The Problem of Personalization
The Scene and Focal Events
On Gangsta, Written with the Help of the Reader
African American Culture Is Violent
African American Culture Is Sexual
African American Culture Is Crassly Materialistic
Conclusion
Simulational Selves, Simulational Culture in Groundhog Day
Media and Representation in Rec.Motorcycles
Two Homological Critiques
Opening my iPod nano: A homological study of media and discourse
Queering the Gecko: Race, Sexual Orientation, and Marginality in GEICO's Cavemen
Suggested Readings
Index

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