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| List of Boxes | |
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| Preface | |
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| Acknowledgments | |
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| About the Author | |
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| The Twenty Biggest Communication Mistakes School Leaders Make and How to Avoid Them | |
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| The Top Twenty Reasons Educators Fail to Communicate | |
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| The Jargon Trap | |
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| Euphemisms Feel Good but Don't Send a Clear Message | |
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| Too Much Political Correctness Can Send Wimpy Messages | |
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| How Straight Talk Can Make You a Better School Leader | |
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| When the Right Thing to Say Is "Nothing" | |
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| More "Must-Do" Tips for Always Saying the Right Thing | |
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| How to Say the Right Thing to Students | |
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| Ten Guidelines for Communicating With Students | |
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| Straight Talk Is the Language of Choice With Kids | |
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| How to Talk to Young Children on Their Level | |
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| How to Talk to Today's Teenagers | |
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| Differences in Talking to Boys and Girls | |
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| Another Dozen Do's and Don'ts for Saying the Right Things to Kids of All Ages | |
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| How to Give Clear Directions and Instructions Every Time | |
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| Socrates Had It Right: How to Ask Effective Questions | |
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| How to Give Students "Pep Talks" That Really Work | |
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| How to Give Authentic Praise | |
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| How to Help Kids Talk Themselves Into Success | |
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| Rhetoric-Free Reprimands | |
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| Dealing With Touchy Topics (Alcohol, Drugs, Sex, Eating Disorders, and Other At-Risk Behaviors) | |
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| How to Talk to Kids About Death and Dying | |
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| How to Talk to Tough Kids (Including Gang Members) | |
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| How to Talk to Kids About School Violence | |
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| How to Talk to Kids About National Tragedies | |
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| How to Say the Right Thing to Parents | |
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| What to Say to Put Parents at Ease | |
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| Success Secrets for Communicating "Must-Know" Information | |
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| Straight Talk at Parent-Teacher Conferences | |
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| How to Explain Grades and Test Scores | |
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| How to Share Good News With Parents | |
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| How to Break Bad News (Failure, Retention, Disciplinary Action, Athletic Ineligibility) | |
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| Don't Beat Around the Bush About Bad Behavior | |
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| How to Talk to Parents About Student Secrets, Surprises, and Other Sensitive Subjects (Dependency, Pregnancy, Homosexuality) | |
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| What to Say to Angry, Out-of-Control Parents and Other Adults | |
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| More Pointers for Saying the Right Thing to Parents | |
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| How to Say the Right Thing to Peers and Colleagues | |
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| Successful Job Interviews: How to Ask the Right Questions and Give the Right Answers | |
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| How to Ask for and Offer Help to Peers and Colleagues | |
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| How to Give Advice | |
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| The Language of Coaching and Mentoring | |
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| How to Argue and Win | |
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| The Proper Art of Bitching: How to Complain About the System and the People in It | |
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| How to Criticize a Colleague Without Losing a Friend | |
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| What to Say and Not Say When Giving References and Recommendations | |
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| What to Say and How to Say It in Performance Reviews | |
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| How to Pay Tribute to a Colleague | |
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| How to Say the Right Thing to the Central Office | |
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| How to Say the Right Thing to the School Board | |
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| How to Say the Right Thing to the General Public and the Media | |
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| Smooth Schmoozing: How to Make Small Talk | |
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| How to Sway Opinion and Persuade Nonbelievers | |
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| How to Handle Complaints From the Public | |
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| How to Make the Most of Good News | |
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| Truth in Taxation | |
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| How to Ask for Money | |
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| "Houston, We Have a Problem": What to Say When Trouble Strikes | |
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| How to Apologize and Admit Mistakes to the Public | |
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| Spin-Doctoring for Amateurs | |
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| Dealing With the Media: What to Say to Reporters | |
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| Do's and Don'ts of Public Speaking for School Leaders | |
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| How to Say the Right Thing in Special Situations | |
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| Secrets of Successful Ceremonial Greetings | |
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| How to Give and Receive Compliments | |
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| How to Show Appreciation and Say "Thank You" | |
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| How to Say "No" and Make It Stick | |
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| Tips on Testifying | |
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| Advice for Leading Prayers, Giving Invocations, and Pronouncing Benedictions | |
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| What to Say to Someone Who Is Not Going to Get Well | |
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| How to Express Sympathy | |
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| How to Give a Eulogy | |
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| How to Say the Right Thing in Writing | |
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| Writing Is Different-or Is It? | |
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| A No-Nonsense Writing Clinic for School Leaders | |
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| Interoffice Memos: The Good, the Bad, and the Ugly | |
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| Cyber Straight Talk: Making the Most of Electronic Messages | |
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| Real-World Report Writing | |
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| How to Say the Right Thing in Business Letters | |
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| Correct Forms of Address for Letters to Special Public Figures | |
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| How to Write Straight-to-the-Point Press Releases and News Items | |
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| How to Say the Right Thing With Gestures and Body Language | |
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| How the "Silent Language" Speaks Volumes | |
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| Avoid Sending Mixed Messages | |
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| Understanding the Vocabulary of Body Language | |
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| Using the Power of Gestures | |
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| Stay out of Trouble: Avoid the Pitfalls of Different Meanings for Different Groups | |
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| Smile, You Really Are on Candid Camera | |
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| How to Target Communication to All Stakeholders | |
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| Tale of the Tail: Customizing Communication | |
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| Old Stand-bys Aren't Enough | |
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| New Tools for Saying the Right Thing to Everyone | |
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| One Strategy That Works With All Stakeholders | |
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| A 7-Step Code for Saying the Right Thing | |
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| More Ready-to-Use Tips for Targeting Messages to Specific Audiences | |
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| How to Be a Communications Hero | |
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| A Final Word | |
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| Resources | |
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| 101 Ways to Be a Better Communicator Starting Tomorrow Morning | |
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| What Others Say About Communication: Quips, Quotes, and Anecdotes | |
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| References | |
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| Index | |