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Theory and Practice of Corporate Communication A Competing Values Perspective

ISBN-10: 141295035X
ISBN-13: 9781412950350
Edition: 2008
Authors: Alan T. Belasen
List price: $113.00
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Description: "???Professor Belasen??'s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a  More...

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Book details

List price: $113.00
Copyright year: 2008
Publisher: SAGE Publications, Incorporated
Publication date: 8/16/2007
Binding: Paperback
Pages: 304
Size: 7.25" wide x 10.25" long x 0.75" tall
Weight: 1.320
Language: English

"???Professor Belasen??'s integration of theoretical insights with practical experience distinguishes this book from any other on the subject. The value to students is that it will enable them to think about corporate communication in a sophisticated and critical way. Not only will they learn to do their jobs well, they will also understand why.???"???Gary P. Radford, Fairleigh Dickinson University The Theory and Practice of Corporate Communication: A Competing Values Perspective offers an integrative approach to corporate communication. Author Alan T. Belasen covers theoretical aspects and uses practical examples and case applications to illustrate the broader, strategic view of the field of corporate communication. The book draws on an adaptation of the Competing Values Framework to provide a fuller and more coherent view of corporate communication in which a dynamic interplay of complementary and often competing message orientations takes place. As an "organizing schema," the Competing Values Framework for Corporate Communication (CVFCC) helps capture the richness, complexity, and interdependence of communication approaches (e.g., rationalistic, humanistic), functions (e.g., media relations, employee relations, government relations, investor relations), managerial roles (e.g., broker, director, mentor, innovator), and organizational stakeholders (e.g., employees, customers, regulators, investors, reporters). As a "practical approach," it enables corporate communication executives and professionals to operate under the burden of contradictory and often inconsistent expectations coming from diverse constituencies. Responding to these expectations is vital for buildinga strong identity and sustaining a credible organizational image. The CVFCC brings the whole (corporate communication) and parts (marketing communication, financial communication, organizational communication, management communication) into a more sophisticated theoretical treatment of corporate communication that goes beyond merely discussing ???best practices.??? Key Features - The CVFCC is integrated throughout, providing the necessary roadmap for navigating the diverse range of activities and organizational functions that fall under the heading of ???corporate communication??? ?? Using case studies and practical applications (from such companies and organizations as Starbucks, NASA, the American Red Cross, Johnson & Johnson, FedEx, and Oracle, among others), the book promotes the teaching of corporate communication from a strategic viewpoint ?? Each chapter ends with a case study to help readers make sense of the connections between actual situations (what happened?) and theory (how do we make sense of what happened?) ?? By examining recent corporate failures, learning methods for identifying effective corporate governance practices, and developing integrity programs, readers learn that corporate social responsibility requires not only ethical leaders, but also effective corporate communication strategy, strong corporate culture, and individual involvement

Alan Belasen (Ph.D., University at Albany; M.A. & B.A., Hebrew University, Israel) is currently chair of the M.B.A. program at SUNY--Empire State College and holds positions in the Department of Communica�tion at the University of Albany and in the School of Management at Union College.nbsp; Belasen has taught organizational and corporate communication topics at both undergraduate and graduate levels at the De�partment of Communication, University at Albany , and the MBA program, SUNY-Empire State College for more than 15 years.nbsp;nbsp; His consulting and communication audit activities cover diverse organizations including private enterprises, not-for-profit organizations, and governmental agencies.nbsp; His most recent book, Leading the Learning Organization:nbsp; Communication and Competencies for Managing Change (Human Communication Series, SUNY Press, 2000), covers a wide range of communication processes and skills as well communication audits.

Gods and General Managers
L'essence de L'elephant
Just in Time...
A Brave New, Flat World
The Take Away
Why a New Book on Corporate Communication?
Corporate Communication as a Field of Study and a Community of Practice
The Missing Link of Corporate Communication as a Field of Study
Corporate Communication as a Community of Practice
Attempts to Integrate the Field of Corporate Communication
The Challenge to Identify the Construct Space of Corporate Communication
Overhauling the Field
The Need for a Theoretically Based Organizing Framework
Review Questions
Strategic Corporate Communication: An Integrated View
Competing Values Framework for Corporate Communication (CVFCC)
Communication Perspectives
Critical Approaches
Communication as Organizing
Apollo 13
High Reliability Organizations
Communication Systems and Goals
Balancing Competing Tensions
Review Questions
Case Study: Satellite Systems
Strategic Corporate Communication: External Image, Internal Identity
Integrated Corporate Communication
Sustaining and Managing Identity Programs
Primary Functions of Corporate Communication
Media Relations
Employee Relations
Government Relations
Investor Relations
Review Questions
Case Study: Starbucks Coffee Company
Identity, Reputation, and the Functions of Corporate Communication: A Strategic View
GE: Managing Image and Corporate Identity
Target: Managing Corporate Reputation
McDonald's: Promoting the New Image
Effective Communication Strategies
External Communications
Review Questions
Case Study: The Power of Symbols: Creating Corporate Identity at Agilent Technologies
Functions of Corporate Communication
Media Relations
Reputation and Media Relations
Enhancing Public Image through Issue Management
Branding the Image and Identity
Public Relations and Media Relations
Johnson & Johnson
Public Relations and Investor Relations
The Corporate Spokesperson
Review Questions
Case Study: Adolph Coors Company
Investor Relations
Working with Financial Analysts
Managing Stockholder Confidence
Financial Reporting
Investor Relations and Corporate Reputation
Corporate Social Responsibility
Financial Performance and Corporate Reputation
Investor Relations Success Story
Financial Ethics
Review Questions
Case Study: The Press and the Stockholders
Government Relations
Externally Derived, Internally Enforced
Policy Fields
Firms Rush to End Reform
Importance of Government Relations
American Red Cross
Regulations and Boundary Spanning
Shaping Favorite Policies through Issue Management
Supplier Relations
Review Questions
Case Study: The Anti-Trust Case against Microsoft
Employee Relations
Aligning Identity with External Image
Strategic Conversation
Asking the Right Questions Rather than Giving Solutions
Motivating Employees
Integrating and Assimilating Employees-The Role of Culture
Mapping Culture in the Training Organization
Avoiding the Trap of Knowing-Doing
Positive Communication Relationships
Message Orientations
Mapping Message Orientations
A Diamond Model of Interactions
Managing for Organizational Integrity: The Social Contract with Employees
Review Questions
Case Study: Hanover Software
External and Internal Communication
Marketing Communication and Corporate Advertising
Integrated Marketing Communication
Southwest Airlines
Issue Management and Corporate Advertising
PR and Corporate Advertising
Nonprofit Organizations
Managing Organizational Constituencies
Marketing Communication in Nonprofit Organizations
Marketing to Employees in Nonprofit Organizations
E-Channels for Nonprofit Organizations
Marketing Communication and Ethical Advertising
Review Questions
Case Study: Wal-Mart and Its Communications Strategy
Financial Communication and Corporate Social Responsibility
Enron: The Corporate Tactics
Arthur Andersen: Turning the Blind Eye
Tyco: Stealing the Vanity
WorldCom: The Giant Falls
Union Carbide
Financial Communication: The Sarbanes-Oxley Act of 2002
Implementation Challenges
Review Questions
Case Study: Illinois Power and "60 Minutes": Communicating About the Communications
Organizational and Management Communication
Rule Theory: Rationalistic Approach to Communication
The Humanistic Approach
Rationalistic and Humanistic Communication Roles: A Competing Values Perspective
Facilitating Vertical Communication
Information Communication Technology
The Role of Informal Networks in Management Communication
Aligning Communication with Structures
Horizontal Management
Aligning Communication Processes in Loosely Coupled Structures
Managerial Ethics and Social Responsibility
The CEO and the Board of Directors
Structural Regulations
Policies and Standards
The Ethical CEO
Communication between the CEO and Board Members
Building an Effective Board of Directors
Review Questions
Case Study: The Paradoxical Twins-Acme and Omega Electronics
Analysis and Control
Stakeholder Analysis
Communicating with Stakeholders: A CVFCC Approach
Firm-Stakeholder Relationships
Principles of Stakeholder Management
Communicating Messages to Stakeholders
Steps in Stakeholder Analysis
Sources of Power
Assessing Stakeholders' Perceptions Using the CVFCC
Review Questions
Case Study: Granite City: Doing More with Less
Communication Audits within Organizations
Uncertainty Reduction
The Process of a Communication Audit
Identifying Communication Activities Across Managerial Levels
The Importance of Contextual Factors
Assessment of Managerial Communication Roles and Skills
Diagnosing Organizational Culture
Cultural Types
Cultural Audit in a Health Care Organization
Review Questions
Case Study: Planning the Project
Crisis Communication and Patterns of Corporate Response
Crisis Communication and Message Strategies
Fire at Deloitte Office Tower in Madrid: Deloitte Spain Maintains Activity
Southwest Airlines
Communication Failures
Failure at Dow Corning
Failure at the University of Maryland
Success for NASA
Success for Texas Eastern Transmission Corporation
Verizon: Effective Corporate Communication
Protecting the Image
Organizing the Exchange of Information
Restoring the Image
Stages of Crisis
The Importance of Culture in Managing Crises
Review Questions
Case Study: Tylenol Tampering Scare
Corporate Communication: The Maestro
Strategic Corporate Communication
The Theory and Practice of Corporate Communication
Integrative Case Study: The Acquisition of Abbott Hospital
Case Study: Mt. Mercy Acquires Abbott
Case Study: The End of the First Six Months
Integrative Case Study: BelBeck Production
About the Author

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