Business Research Methods and Statistics Using SPSS

ISBN-10: 1412945305

ISBN-13: 9781412945301

Edition: 2009

List price: $104.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: Understand the importance and application of statistics and quantitative methods in the field of business Design effective research studies Interpret statistical results Use statistical information meaningfully Use SPSS confidently Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.

eBooks Starting from $41.50
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $104.00
Copyright year: 2009
Publisher: SAGE Publications, Limited
Publication date: 12/4/2008
Binding: Paperback
Pages: 560
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.244

Robert P. Burns is professor at the Northwestern University School of Law. He is the author of The Death of the American Trial.

General Orientation to Research in Business and Management
Research, Statistics and Business Decisions
Contrasting Philosophies and Approaches to Research
Ethical Issues in Research
Selecting the Topic and Conducting a Literature Review
Theory, Problem Definition, Frameworks and Research Design
Entering, Describing and Obtaining Data
How To Enter Data into SPSS and Undertake Initial Screening
Describing and Presenting your Data
Normal Distribution, Probability and Statistical Significance
Sampling Issues
Hypothesis Formation, Types of Error and Estimation
Power and Effect Size
Statistically Analysing Data
Hypothesis Testing for Differences between Means and Proportions
Analysis of Variance Techniques (ANOVA)
Chi Square
Methods of Correlation
Testing Hypotheses of Relationships
Prediction and Regression
Reliability and Validity
Factor Analysis
Survey Methods for Research in Business and Management
Attitude Questionnaires and Measurement
Structured Interview and Questionnaires Surveys
Reporting and Presenting Research
Writing Up and Communicating Research
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×