Business Research Methods and Statistics Using SPSS

Name: Business Research Methods and Statistics Using SPSS
Price: 5.02 USD
Availability: InStock
ISBN: 9781412945301

ISBN-10: 1412945305

ISBN-13: 9781412945301

Edition: 2009

Authors: Robert P. Burns, Richard Burns

List price: $125.00

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Description:

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and…

Book details

List price: $125.00
Copyright year: 2009
Publisher: SAGE Publications, Limited
Publication date: 12/4/2008
Binding: Paperback
Pages: 560
Size: 7.38" wide x 9.13" long x 1.13" tall
Weight: 2.420
Language: English

Robert P. Burns is professor at the Northwestern University School of Law. He is the author of The Death of the American Trial.




General Orientation to Research in Business and Management


Research, Statistics and Business Decisions


Contrasting Philosophies and Approaches to Research


Ethical Issues in Research


Selecting the Topic and Conducting a Literature Review


Theory, Problem Definition, Frameworks and Research Design



Entering, Describing and Obtaining Data


How To Enter Data into SPSS and Undertake Initial Screening


Describing and Presenting your Data


Normal Distribution, Probability and Statistical Significance


Sampling Issues


Hypothesis Formation, Types of Error and Estimation


Power and Effect Size



Statistically Analysing Data


Hypothesis Testing for Differences between Means and Proportions


Analysis of Variance Techniques (ANOVA)


Chi Square


Methods of Correlation


Testing Hypotheses of Relationships


Prediction and Regression


Reliability and Validity


Factor Analysis



Survey Methods for Research in Business and Management


Attitude Questionnaires and Measurement


Structured Interview and Questionnaires Surveys



Reporting and Presenting Research


Writing Up and Communicating Research