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Psychology of Attitudes and Attitude Change

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ISBN-10: 141292975X

ISBN-13: 9781412929752

Edition: 2010

Authors: Gregory R. Maio, Geoffrey Haddock

List price: $27.99
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Description:

`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds`Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State UniversityPeople spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times,…    
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Book details

List price: $27.99
Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 12/18/2009
Binding: Paperback
Pages: 288
Size: 7.32" wide x 9.13" long x 0.60" tall
Weight: 1.144
Language: English

Why Do Attitudes Matter?
What Are Attitudes and How Are They Measured?
The Three Witches of Attitude
What Do Attitudes Do?
The Influence of Attitudes on Information Processing and Behaviour
How Do Attitudes Influence Behaviour?
What Shapes Attitudes?
Cognitive Influences on Attitudes
Affective Influences on Attitudes
Behavioural Influences on Attitudes
Basic Principles in How Attitudes are Shaped
What More is There to Learn?
The Internal World
The External World
Adding to the Witches' Brew