Ethics in Public Relations Responsible Advocacy

ISBN-10: 1412917980

ISBN-13: 9781412917988

Edition: 2006

List price: $83.00 Buy it from $80.87
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???This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon.??? - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions." - Harold Burson, Founding Chairman, Burson Marstellar ???This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, and very practical look at the ethical dimensions of public relations, not just in theory, but in everyday practice. The essays are sharp, witty, on-point and highly pragmatic. Their examples are relevant, their anecdotes purposeful. Given the state of the profession these days, it's difficult to see how students of public relations could call themselves current without first reading this smart collection of essays.??? - James S. O'Rourke IV, Professor and Director, The Eugene D. Fanning Center for Business Communication, University of Notre Dame ???Fitzpatrick and Bronstein have for every public relations professional established a foundation to practice advocacy ethically. Practice settings may change, but Fitzpatrick and Bronstein demonstrate that theindividual professional has an ongoing ethical imperative to advocate responsibly. Fitzpatrick's discussion of the PRSA Code of Ethics concept of advocacy (which she helped draft) breaks new and helpful ground, bringing clarity and substance to this crucial ingredient of most public relations practice.??? - James E. Lukaszewski, Chairman and President, The Lukaszewski Group Inc. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. The collection explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, the requirements of ethical advocacy online, ethical accountability in organizational settings, the special ethical obligations of nonprofit groups, and ethical mandates in cross-border public relations.
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Book details

List price: $83.00
Copyright year: 2006
Publisher: SAGE Publications, Incorporated
Publication date: 5/3/2006
Binding: Paperback
Pages: 256
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 1.672
Language: English

Kathy Fitzpatrick (Ph.D.) is an attorney and an Associate Professor of Communication at DePaul University in Chicago, where she directs the master's degree program in pulbic relations and advertising.nbsp; she teaches undergraduate and graduate level courses in public relations, ethics, communication law and crisis management.nbsp; Her research focuses on the public relations ethics and professional reponsibility, issues of institutional social reponsibility, and legal issues in communication.nbsp; Fitzpatrick is the co-author of three books, including Public Relations Ethics (1995) and Journalism Ethics (1997), with Philip Seib,nbsp; and numerous scholary articles in leading journals.nbsp;

Carolyn Bronstein (Editor) is an Assistant Professor of Communication at DePaul University in Chicago, where she teaches undergraduate and graduate courses that focus on the cultural impact of public relations and advertising in a global society. Her research examines the role of the mass media in the social construction of women and women's issues, with emphasis on mainstream news and advertising. She received the Nafziger-White research award from the Association for Education in Journalism and Mass Communication (AEJMC) for tracing the relationship among advertising trends in the 1970s, gender consciousness, and the development of the American feminist antipornography movement. Her work appears in a variety of mass media journals, including Journalism and Mass Communication Quarterly, Journalism and Communication Monographs, and Journalism and Mass Communication Educator.

Introduction: Toward a Definitional Framework for Responsible Advocacy
Baselines for Ethical Advocacy in the "Marketplace of Ideas"
Responsibility and Accountability
The Ethics of Communicating With and About Difference in a Changing Society
Negotiating Relationships With Activist Publics
Responsible Advocacy for Nonprofit Organizations
Truth and Transparency
Responsible Online Communication
Responsible Advocacy Through Strategic Risk Communication
The Ethics of Public Diplomacy
Advocacy Across Borders
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