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Rhetorical Power of Popular Culture Considering Mediated Texts

ISBN-10: 1412915414
ISBN-13: 9781412915410
Edition: 2010
List price: $39.99 Buy it from $3.00
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Book details

List price: $39.99
Copyright year: 2010
Publisher: SAGE Publications, Incorporated
Publication date: 4/22/2009
Binding: Paperback
Pages: 216
Size: 6.75" wide x 9.75" long x 0.25" tall
Weight: 1.012
Language: English

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

What Is Popular Culture and Why Study It?
What Is Popular Culture?
What Are Popular Culture Texts?
Why Study Popular Culture?
Conducting a Rhetorical Analysis of Popular Culture Texts
Sample Student Essay
Expanding the Rhetorical Tradition
The Nature of Rhetoric and Rhetorical Criticism
Evolution of the Rhetorical Tradition
Rhetoric in the Communication Discipline
The Neo-Aristotelian Approach to Rhetorical Criticism
Contemporary Rhetorical Approaches
Sample Published Essay
A Narrative Perspective
Narration
Narrative Rationality
Conducting a Narrative Analysis
Sample Analyses
Sample Published Essay
A Dramatistic Perspective
The Pentad
Absolution of Guilt
Conducting a Dramatistic Analysis
Sample Published Essay
Sample Student Essay
A Marxist Perspective
Ideology and Hegemony
Materialism and Economic Metaphors
Sites of Struggle
Conducting a Marxist Analysis
Sample Published Essay
Sample Student Essay
Feminist Perspectives
Hegemony, Patriarchy, and Masculine Hegemony
Sites of Struggle
Waves of Feminism
Feminist Perspectives for Studying Popular Culture Texts
Conducting a Feminist Analysis
Sample Published Essay
Sample Student Essay
A Music Perspective: The Illusion of Life Theory
Music as Communication
The Illusion of Life
Conducting an Illusion of Life Analysis
Sample Published Essay
Sample Student Essay
A Visual Perspective: Visual Pleasure Theory
Visual Pleasure Theory
Conducting a Visual Pleasure Analysis
Sample Published Essay
Sample Student Essay
Media-Centered Perspectives
Media Logic
Social Learning Theory
Parasocial Relationship Theory
Cultivation Theory
Conducting an Analysis Using a Media-Centered Perspective
Sample Published Essay
Sample Student Essay
Appendix: Writing a Popular Culture Rhetorical Essay
Collecting Research and Examining Your Text
Writing Your Essay
Presenting Your Essay

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