Media Industries History, Theory, and Method

ISBN-10: 1405163429

ISBN-13: 9781405163422

Edition: 2009

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Book details

Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 2/6/2009
Binding: Paperback
Pages: 296
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.496
Language: English

Alisa Perren is Associate Professor in the Department of Radio-TV-Film at the University of Texas at Austin. She is the coeditor of Media Industries: History, Theory, and Method and Coordinating Editor of In Media Res, a MediaCommons project that experiments with new forms of online scholarship. Her work has appeared in a range of publications, including Film Quarterly, Journal of Film and Video, Journal of Popular Film & Television, and FlowTV.

List of Figures
Acknowledgments
Notes on Contributors
Introduction: Does the World Really Need One More Field of Study?
History
Editors' Introduction
Nailing Mercury: The Problem of Media Industry Historiography
Manufacturing Heritage: The Moving Image Archive and Media Industry Studies
Film Industry Studies and Hollywood History
Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN
From Sponsorship to Spots: Advertising and the Development of Electronic Media
New Media as Transformed Media Industry
Theory
Editors' Introduction
Media Industries, Political Economy, and Media/Cultural Studies: An Articulation
Thinking Globally: From Media Imperialism to Media Capital
Thinking Regionally: Singular in Diversity and Diverse in Unity
Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange
Convergence Culture and Media Work
Methodologies and Models
Editors' Introduction
Media Economics and the Study of Media Industries
Regulation and the Law: A Critical Cultural Citizenship Approach
Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries
Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals, and Managed Self-Disclosures
The Moral Economy of Web 2.0: Audience Research and Convergence Culture
The Future: Four Visions
Editors' Introduction
From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge
Politics, Theory, and Method in Media Industries Research
An Industry Perspective: Calibrating the Velocity of Change
Toward Synthetic Media Industry Research
Index
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