PR Strategy and Application Managing Influence

ISBN-10: 1405144084
ISBN-13: 9781405144087
Edition: 2009
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Description: This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each  More...

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Book details

List price: $33.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 8/14/2009
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 2.002
Language: English

This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in-depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.Classroom Features1. Discussion Questions2. Suggested Readings3. Case Studies to be used for Class Analysis and Discussion4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature.5. Sample Exercises

Dr. W. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His crisis management books include the award-winning Ongoing Crisis Communication: Code Red in the Boardroom as well as The Handbook of Crisis Communication (with Sherry Holladay). His crisis communication research was awarded the 2002 Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America. Dr. Coombs has published more than 40 research articles, most focusing on crisis communication, as well as more than 30 book chapters on the subject. He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients, and has been invited by governments and businesses around the world to present his ideas and insights into crisis communication.

Preface
Acknowledgments
Introduction and Overview
Public Relations Contested and Ethically Challenged
Public Relations and Transparency
Public Relations as Strategic Communication
Public Relations as Activism
Media Relations: Shaping the News
Technological Development and Online Public Relations
Social Marketing
Reputation Management
Issues Management
Risk Communication
Crisis Communication
Corporate Social Responsibility: A New Driver for Public Relations
Public Relations Goes International
Conclusion: Does Society Need Public Relations?
US Food & Drug Administration News Release
US Centers for Disease Control and Prevention News Release
American Veterinary Medical Association Media Alert
US Food & Drug Administration Pitch Letter Guidance
References
Index

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