Blunders in International Business

Name: Blunders in International Business
Availability: InStock
ISBN: 9781405134927

ISBN-10: 1405134925

ISBN-13: 9781405134927

Edition: 4th 2006 (Revised)

Authors: David A. Ricks, Giuseppe Bertola

List price: $35.00

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Description:

This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned.

Book details

List price: $35.00
Edition: 4th
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/2006
Binding: Paperback
Pages: 192
Size: 5.50" wide x 8.50" long x 0.62" tall
Weight: 0.550



Preface



Introduction


The Role of Culture


The Role of Communication


Structure



Production


Location/Layout


Product


Package


Color


Summary



Names


Product Names


Company Names


Summary



Marketing


Promotions


Pricing


Summary



Translation


Carelessness


Multiple Meanings


Idioms


Summary



Management


Cultural Differences


Poor Personnel Choices


Labor Relations


Summary



Strategic Management


Entry Mode


Supply Problems


Complex Problems


Additional Mistakes


Summary



Other Areas of International Business


Legal


Finance


Market Research


Summary



Lessons Learned


Adaptation


Nationalism


Promotion


Translation


Market Research


Conclusion


Notes


Index of Companies


Index of Places


Index of Products