Blunders in International Business

ISBN-10: 1405134925
ISBN-13: 9781405134927
Edition: 4th 2006 (Revised)
List price: $35.00
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Description: This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned.

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Book details

List price: $35.00
Edition: 4th
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/2006
Binding: Paperback
Pages: 192
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.550

This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned.

Preface
Introduction
The Role of Culture
The Role of Communication
Structure
Production
Location/Layout
Product
Package
Color
Summary
Names
Product Names
Company Names
Summary
Marketing
Promotions
Pricing
Summary
Translation
Carelessness
Multiple Meanings
Idioms
Summary
Management
Cultural Differences
Poor Personnel Choices
Labor Relations
Summary
Strategic Management
Entry Mode
Supply Problems
Complex Problems
Additional Mistakes
Summary
Other Areas of International Business
Legal
Finance
Market Research
Summary
Lessons Learned
Adaptation
Nationalism
Promotion
Translation
Market Research
Conclusion
Notes
Index of Companies
Index of Places
Index of Products

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