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International Business Challenges in a Changing World

ISBN-10: 1403945632
ISBN-13: 9781403945631
Edition: 2009
Authors: Janet Morrison
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Description: This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically  More...

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Book details

Copyright year: 2009
Publisher: Palgrave Macmillan
Publication date: 11/24/2008
Binding: Paperback
Pages: 608
Size: 8.50" wide x 10.50" long x 1.25" tall
Weight: 3.740
Language: English

This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically and emphasises the role of contemporary issues such as CSR, ethics, governance and global warming.

Janet, now retired, enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

The International Dimension and the Organization
Introduction: The Business Enterprise in the International Environment Perspectives on Globalization
The Environment of International Business
The Economic Environment
The Cultural Environment
The Political and Legal Environment
Competing in the Global Marketplace
International and Regional Trade Organizational and Strategic Change Marketing
Managing in the Global Environment Hrm
Supply Chains Finance and Accounting Innovation
Global Issues and International Business
Ecological Challenges for Business and Society Corporate
Social Responsibility Global Governance

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