Sport Business in the Global Marketplace

ISBN-10: 140390300X
ISBN-13: 9781403903006
Edition: 2002 (Revised)
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Book details

List price: $120.00
Copyright year: 2002
Publisher: Palgrave Macmillan
Publication date: 1/18/2003
Binding: Hardcover
Pages: 250
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.386
Language: English

Dr. Russell Hoye, Associate Professor in Sport Management, School of Sport, Tourism and Hospitality Management, Latrobe University, Victoria, Australia. Russell worked at Victoria University of Technology as a lecturer in recreation and sports management for six years from 1993 before assuming a position as a Project Manager with the Victorian State Government Department of Sport and Recreation. Since 1998, Russell has also managed his own consulting practice in recreation and community development, focussing on community based organisational development. In 2002/03 Russell worked as a Lecturer in Sports Management at Griffith University, before commencing at La Trobe University in 2004. Russell's main teaching areas comprise - sport management, and organisational behaviour. Russell serves as the Coordinator of Postgraduate Studies for the School of Tourism and Hospitality and is a member of the Faculty of Law and Management Research and Graduate Studies Committee. He is a former board member of the Australian and New Zealand Association for Leisure Studies (ANZALS) and the Guest Editor for a special issue of Sport Management Review on professional sport in Australia and New Zealand due for publication in 2005.Dr Matthew Nicholson is a Senior Lecturer in Sport Management in the School of Sport, Tourism and Hospitality Management at La Trobe University, Melbourne, Australia. His research and teaching interests focus on the contribution of sport to social capital, sport policy development and practice, the relationship between sport and the media, and the management of sport organisations. His most recent books include Sport and the Media: Managing the Nexus (2007) and Sport Management: Principles and Applications (2006) with Elsevier and Australian Sport: Better by Design? The Evolution of Australian Sport Policy (2004) with Routledge.

List of Figures and Tables
Foreword
Acknowledgements
List of Abbreviations
S-commerce: Facing the Future of Sport Business
Bums on Seats: The Social Phenomenon of Sport
Putting Sport on the Map: The Structure of Global Sport
Business or Pleasure: The Commercialisation of Sport
Self-Service: Sport and the Services Economy
In the Spider's Web: The Internet and Competitive Advantage in Global Sport
Speaking in Tongues: Global Sport Marketing across Cultures
Sport Trek: Future Sport Business in the Global Marketplace
Epilogue: Brilliant Orange Finally Go all the Way!
Index

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