Exploring Package Design

ISBN-10: 1401872174
ISBN-13: 9781401872175
Edition: 2006
Authors: Chuck Groth
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Description: Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process.  More...

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Book details

List price: $115.95
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 12/5/2005
Binding: Paperback
Pages: 224
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.342
Language: English

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.

What is package design?
Understanding Board Tools and Techniques
Communicating Across Multiple Surfaces
Creating Convincing Mock-ups
Reproducing ?special processes? for package mock-ups
An introduction to patterns
Selling your package: The Point of Purchase Display
Marketing yourself as a package designer
Conclusion

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