Breakthrough Portfolio

ISBN-10: 140185897X
ISBN-13: 9781401858971
Edition: 2007
Authors: Ken Thurlbeck
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Description: In todays competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designers portfolio. Drawing on the authors extensive experience in portfolio reviews and  More...

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Book details

List price: $104.95
Copyright year: 2007
Publisher: Delmar Cengage Learning
Publication date: 9/26/2006
Binding: Paperback
Pages: 256
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.232
Language: English

In todays competitive marketplace, the difference between landing a job and losing it is often a direct result of the quality and personal style expressed in a designers portfolio. Drawing on the authors extensive experience in portfolio reviews and in hiring creative professionals, Creating The Breakthrough Portfolio delivers to designers all the tools and ideas needed to develop a compelling presentation of their workand leave a potential employer with a lasting and powerful impression. Uniquely designed to address the entire creative audience, this innovative book guides students and professionals through the essential steps in creating a portfolio that reflects who they really are, an often-overlooked aspect that employers cite as essential information. Coverage includes a unique plan for defining your own brand or image, with practical suggestions for translating that personal vision into a cohesive marketing program that gets results.

Introduction
The reason behind the breakthrough portfolio
The Do?s
The Don?t?s
An assignment
Defining your vision/creating your brand
The Aspirational Portfolio Defining who you are
The Professional Portfolio Maker Their Philosphy
Making a portfolio, the professional approach
Making the Portfolio
What you need to think about
What you need Assembling your portfolio
The follow through After you get you attention
what do you do Newtorking and Marketing
How do you present your portfolio
The Path to a great career
Do your homework
When bad things happen to good people Managing conflict
Resources Where to go to get what you will need

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