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Preface | |
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About the Author | |
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Acknowledgments | |
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The Agricultural Communications Industry: An Overview | |
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Key Terms | |
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Objectives | |
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Overview | |
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The Agricultural Communications Industry: Why the Need Exists | |
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The History of the Agricultural Communications Industry | |
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Industry Trends | |
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Writing Trends | |
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Visual Trends | |
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The Future of the Agricultural Communications Industry | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Gathering the Facts | |
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Key Terms | |
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Objectives | |
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Overview | |
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The Basics of Research | |
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Interviewing Techniques | |
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Checking for Facts | |
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Attributing Information | |
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Avoiding Plagiarism | |
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Ethical Considerations | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Writing for Agriculture | |
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Key Terms | |
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Objectives | |
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Overview | |
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The Need for Effective Written Communication | |
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Journalism Basics | |
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Preparing News Releases | |
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The Parts of News | |
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Writing the Feature Story | |
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Elements of a Good News Story | |
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The Feature Story: Getting Started | |
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Editing Your Work | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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The Electronic Media | |
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Key Terms | |
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Objectives | |
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Overview | |
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An Introduction to Agriculture and the Electronic Media | |
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Selling on the Internet | |
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The Secret of Effective E-mail | |
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The Basics of Web Page Design | |
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Marketing a Web Site | |
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The Need for Fresh Web Content | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Photography: Illustrating the Story | |
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Key Terms | |
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Objectives | |
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Overview | |
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Film versus Digital Cameras | |
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Digital Cameras | |
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Film Cameras | |
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The Three Basic Rules of Photography | |
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Rules of the Road: How to Illustrate a Story and Other Hints | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Speaking for the Public | |
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Key Terms | |
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Objectives | |
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Overview | |
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Making the Most of Your Time in the Public Eye | |
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The Role of the Public Speaker | |
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Using Your Time Wisely | |
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Speaking Extemporaneously: A Few Tips | |
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Speaking from Prepared Notes | |
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Working as a Spokesperson | |
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Handling Questions from the Floor | |
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The Illustrated Talk: How to Add Visuals to Presentations | |
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Conclusion | |
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Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Page Layout: Putting It All Together | |
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Key Terms | |
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Objectives | |
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Overview | |
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Basic Layout Considerations | |
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Using the Computer to Save Time | |
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The Electronic Darkroom | |
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An Explanation of Common File Extensions | |
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Saving Images: High or Low Resolution? | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Working as a Freelancer | |
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Key Terms | |
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Objectives | |
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Overview | |
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What Is a Freelancer? | |
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The Freelance Market | |
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What Kind of Freelance Markets Exist? | |
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Making Contact with the Media | |
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Writing the Query Letter | |
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Editor-Freelancer Relations | |
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Making a Living as a Freelancer: Some Considerations | |
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Conclusion | |
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Review Questions | |
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Enhancement Activities | |
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Web Links | |
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Bibliography | |
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Careers in Agricultural Communications | |
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Objectives | |
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Overview | |
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An Overview of Common Agricultural Communications Jobs | |
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Agricultural and Food Scientists | |
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Announcers | |
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Artists and Related Workers | |
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Broadcast and Sound Engineering Technicians and Radio Operators | |
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Designers | |
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Desktop Publishers | |
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Photographers | |
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Public Relations Specialists | |
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Teachers--Middle, and Secondary | |
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Television, Video, and Motion Picture Camera Operators and Editors | |
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Writers and Editors | |
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Educational Opportunities in Agriculture Communications | |
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Conclusion | |
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Glossary | |
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Index | |