Click What Millions of People Are Doing Online and Why It Matters

ISBN-10: 1401323049
ISBN-13: 9781401323042
Edition: 2008
Authors: Bill Tancer
List price: $25.95 Buy it from $1.49
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Description: "In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer  More...

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Book details

List price: $25.95
Copyright year: 2008
Publisher: Hyperion Press
Publication date: 9/2/2008
Binding: Hardcover
Pages: 240
Size: 6.75" wide x 9.50" long x 1.00" tall
Weight: 0.990
Language: English

"In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life."--BOOK JACKET.

Bill Tancer is a New York Times bestselling author and the general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC and Bloomberg and has been quoted by major publications about online consumer behavior. He previously wrote a weekly column for Time titled "The Science of Search." He lives in San Mateo, California.

PPC - porn, pills, and casinos
Getting to what we really think
Prom in January
Failed resolutions and the false hope syndrome
Celebrity worship syndrome
What are you afraid of? : and other telling questions
Web Who.0
Data rocks and the television-Internet connection
Women wrestlers and arbitraging financial markets
Finding the early adopters
Super-connectors and predicting the next rock star
Who we are and why it matters
Notes
Glossary
Index

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