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Words That Work It's Not What You Say, It's What People Hear

ISBN-10: 1401302599
ISBN-13: 9781401302597
Edition: 2007
Authors: Frank I. Luntz
List price: $30.99 Buy it from $1.99
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Book details

List price: $30.99
Copyright year: 2007
Publisher: Hyperion Press
Publication date: 1/2/2007
Binding: Hardcover
Pages: 350
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.650
Language: English

The ten rules of effective language
Preventing message mistakes
Old words, new meaning
How "words that work" are created
Be the message
Words we remember
Corporate case studies
Political case studies
Myths and realities about language and people
What we really care about
Personal language for personal scenarios
Twenty-one words and phrases for the twenty-first century
Conclusion
The memos
The 2003 California gubernatorial recall
The 21 political words and phrases you should never say again ... plus a few more
The Clinton impeachment language

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