Consuming Kids Protecting Our Children from the Onslaught of Marketing and Advertising

Name: Consuming Kids Protecting Our Children from the Onslaught of Marketing and Advertising
Price: 5.08 USD
Availability: InStock
ISBN: 9781400079995

ISBN-10: 1400079993

ISBN-13: 9781400079995

Edition: 2005

Authors: Susan Linn

List price: $16.00

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Description:

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers. In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they’re born, exploiting…

Book details

List price: $16.00
Copyright year: 2005
Publisher: Knopf Doubleday Publishing Group
Publication date: 8/9/2005
Binding: Paperback
Pages: 304
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.550
Language: English



Foreword



Acknowledgments


Introduction: The Marketing Maelstrom



Notes from the Underground: Thirty-Six Hours at a Marketing Conference



A Consumer in the Family: The Nag Factor and Other Nightmares



Branded Babies: From Cradle to Consumer



Endangered Species: Play and Creativity



Students for Sale: Who Profits from Marketing in Schools?



Through Thick and Thin: The Weighty Problem of Food Marketing



Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence



From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity



Marketing, Media, and the First Amendment: What's Best for Children?



Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco



If Values Are Right, What's Left?: Life Lessons from Marketing



Ending the Marketing Maelstrom: You're Not Alone



Resources


Notes


Suggested Reading


Index