Consuming Kids Protecting Our Children from the Onslaught of Marketing and Advertising

ISBN-10: 1400079993
ISBN-13: 9781400079995
Edition: 2005
Authors: Susan Linn
List price: $16.00 Buy it from $3.94
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Description: The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food  More...

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Book details

List price: $16.00
Copyright year: 2005
Publisher: Knopf Doubleday Publishing Group
Publication date: 8/9/2005
Binding: Paperback
Pages: 304
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.550
Language: English

The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers. In this shocking and engrossing exposé, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they’re born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn—a mother herself—recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have children’s best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children.

Foreword
Acknowledgments
Introduction: The Marketing Maelstrom
Notes from the Underground: Thirty-Six Hours at a Marketing Conference
A Consumer in the Family: The Nag Factor and Other Nightmares
Branded Babies: From Cradle to Consumer
Endangered Species: Play and Creativity
Students for Sale: Who Profits from Marketing in Schools?
Through Thick and Thin: The Weighty Problem of Food Marketing
Peace-Keeping Battle Stations and Smackdown!: Selling Kids on Violence
From Barbie and Ken to Britney, the Bratz, and Beyond: Sex As Commodity
Marketing, Media, and the First Amendment: What's Best for Children?
Joe Camel Is Dead, but Whassup with Those Budweiser Frogs?: Hooking Kids on Alcohol and Tobacco
If Values Are Right, What's Left?: Life Lessons from Marketing
Ending the Marketing Maelstrom: You're Not Alone
Resources
Notes
Suggested Reading
Index

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