Entertainment Economy How Mega-Media Forces Are Transforming Our Lives

ISBN-10: 140005186X
ISBN-13: 9781400051861
Edition: 1999
Authors: Michael Wolf
List price: $19.00 Buy it from $3.00
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Description: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that  More...

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Book details

List price: $19.00
Copyright year: 1999
Publisher: Crown Publishing Group
Publication date: 4/1/2003
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.034
Language: English

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.   In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy.  From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.  Consumer businesses just like entertainment businesses have to turn to content for the competitive edge.  As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon.  In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters.   From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business."  Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Introduction
You Are Now Entering the Entertainment Zone
Hedonomics: The Fun-Focused Consumer
The E-Factor: There's No Business Without Show Business
The Battle for Your Attention
Mogul Kombat: The Struggle for World Domination
Breakout: The Genesis of a Phenomenon
"Enteractivity": The Internet and Reality
Brand Empires
And Now, a Word from Our Sponsors
The View from Tomorrow
Acknowledgments
Index

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