Marketing 2016

ISBN-10: 1305631609
ISBN-13: 9781305631601
Edition: 18th 2016
List price: $171.95
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Description: Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they  More...

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Book details

List price: $171.95
Edition: 18th
Copyright year: 2016
Publisher: Cengage Learning
Publication date: 1/16/2015
Binding: Looseleaf - sheets only 
Pages: 720
Size: 8.40" wide x 10.80" long x 1.00" tall
Weight: 2.948
Language: English

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

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