Exploring Marketing Research + Qualtrics Printed Access Card:

Name: Exploring Marketing Research + Qualtrics Printed Access Card:
Price: 3.77 USD
Availability: InStock
ISBN: 9781305263529

ISBN-10: 1305263529

ISBN-13: 9781305263529

Edition: 11th 2015

Authors: Barry J. Babin, William G. Zikmund

List price: $374.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $3.77

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new…

Book details

List price: $374.95
Edition: 11th
Copyright year: 2015
Publisher: Cengage Learning
Binding: Cloth Text
Pages: 480
Size: 10.00" wide x 12.00" long x 1.00" tall
Weight: 3.498
Language: English