Essentials of Marketing Research + Qualtrics Printed Access Card:

Name: Essentials of Marketing Research + Qualtrics Printed Access Card:
Price: 3.48 USD
Availability: InStock
ISBN: 9781305263475

ISBN-10: 1305263472

ISBN-13: 9781305263475

Edition: 2015

Authors: Barry J. Babin, William G. Zikmund

List price: $263.95

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Description:

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and…

Book details

List price: $263.95
Copyright year: 2015
Publisher: Cengage Learning
Binding: Paperback
Pages: 480
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.508
Language: English