New Business Road Test What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

ISBN-10: 129200374X

ISBN-13: 9781292003740

Edition: 4th 2013 (Revised)

Authors: John Mullins
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Description: The only book on the market that shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan

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Book details

List price: $24.99
Edition: 4th
Copyright year: 2013
Publisher: Financial Times/Prentice Hall
Publication date: 7/5/2013
Binding: Paperback
Pages: 344
Size: 6.10" wide x 9.20" long x 0.80" tall
Weight: 1.188

Why read this book?
Author's acknowledgements
Publisher's acknowledgements
Road test your new business idea
My opportunity: why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
Competitive and economic sustainability: it takes two to tango
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you launch your lean start-up
Toolkits for your road test
How to learn what you don't know you don't know
Who needs investors?
Market analysis worksheet
Industry analysis checklist
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test
Appendix - Research methodology
Notes
Index
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