New Business Road Test What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up

Name: New Business Road Test What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up
Price: 3.57 USD
Availability: InStock
ISBN: 9781292003740

ISBN-10: 129200374X

ISBN-13: 9781292003740

Edition: 4th 2013 (Revised)

Authors: John Mullins

List price: $24.99

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Description:

The only book on the market that shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan

Book details

List price: $24.99
Edition: 4th
Copyright year: 2013
Publisher: Financial Times/Prentice Hall
Publication date: 10/3/2013
Binding: Paperback
Pages: 344
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English



Why read this book?


Author's acknowledgements


Publisher's acknowledgements



Road test your new business idea


My opportunity: why will or won't this work?


Will the fish bite?


Is this a good market?


Is this a good industry?


Competitive and economic sustainability: it takes two to tango


What drives your entrepreneurial dream?


Can you and your team execute?


Your connections matter: which matter most?


Putting the seven domains to work to develop your opportunity


What to do before you launch your lean start-up



Toolkits for your road test



How to learn what you don't know you don't know



Who needs investors?



Market analysis worksheet



Industry analysis checklist



Do-it-yourself marketing research for your new business road test



Evidence-based forecasting



Getting help with your road test


Appendix - Research methodology


Notes


Index