Contemporary Marketing, Update 2015:

ISBN-10: 1285187628
ISBN-13: 9781285187624
Edition: 2014
List price: $214.95
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Description: CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This  More...

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Book details

List price: $214.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 800
Size: 9.00" wide x 10.75" long x 1.25" tall
Weight: 4.004
Language: English

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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