Contemporary Marketing, Update 2015:

Name: Contemporary Marketing, Update 2015:
Price: 4.58 USD
Availability: InStock
ISBN: 9781285187624

ISBN-10: 1285187628

ISBN-13: 9781285187624

Edition: 2014

Authors: Louis E. Boone, David L. Kurtz

List price: $214.95

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Description:

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by…

Book details

List price: $214.95
Copyright year: 2014
Publisher: Cengage Learning
Binding: Paperback
Pages: 800
Size: 9.00" wide x 10.75" long x 1.25" tall
Weight: 3.630
Language: English