Marketing Strategy

ISBN-10: 1285084799

ISBN-13: 9781285084794

Edition: 6th 2014

List price: $143.95
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Description: Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

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Book details

List price: $143.95
Edition: 6th
Copyright year: 2014
Publisher: Cengage South-Western
Publication date: 12/20/2012
Binding: Paperback
Pages: 384
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.804
Language: English

Michael D. Hartline (Ph.D., The University of Memphis) is Associate Professor and Chair of the Marketing Department in the College of Business at Florida State University. Prior to joining the FSU faculty in 2001, Dr. Hartline taught at the University of Arkansas at Little Rock, Louisiana State University, and Samford University. His MBA and B.S. degrees are from Jacksonville State University in Alabama. Dr. Hartline has taught many different courses, but primarily teaches the MBA course in Marketing Strategy and undergraduate courses in Services Marketing and Service Operations Management. He has won many teaching and research awards and has made many presentations to industry and academic audiences. Dr. Hartline's research focus addresses marketing implementation issues in service firms, especially issues related to managing customer-contact employees. His research appears in the Journal of Marketing, the Journal of Service Research, the Journal of Business Research, the Journal of Services Marketing, the Cornell Quarterly, the Journal of Relationship Marketing, the Journal of Strategic Marketing, the Journal of Business Ethics, and the Marketing Science Institute Working Paper Series. Dr. Hartline and his wife Marsha live in Tallahassee with their daughters, Meghan, Madison, and Mallory.

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