Creative Strategy in Advertising:

Name: Creative Strategy in Advertising:
Price: 32.3 USD
Availability: InStock
ISBN: 9781285080277

ISBN-10: 1285080270

ISBN-13: 9781285080277

Edition: 2013

Authors: Bonnie L. Drewniany, A. Jerome Jewler

List price: $96.40

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Description:

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Book details

List price: $96.40
Copyright year: 2013
Publisher: Gardners Books
Binding: Paperback
Pages: 314
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.342
Language: English